The finest and rarest wines and spirits from around the world can be found at this ambitious wine and spirits store in the heart of the luxurious Mayfair. Yet, the quantity is not the sheer focus of Hedonism because the quality of the curated selection of around 4500 wines and 1500 spirits is on par with the London’s well-heeled customers. The wondrously designed interior stretching over two brick and wood floors will feed the eyes of architects and designers with its originally crystal and brick-themed morsels. Inverted wine glasses form chandeliers and glass baubles bring the spotlight on the wine racks flashing the precious bottles to be savoured once you sign the credit card receipt.
Hedonism wine shop
Next to the wonderland lavishness of Hedonism, the highlights are a vast collection of the bizarrely quirky bottles of Sine Qua Non from California, a complete vertical of Italian superstar Masseto, half bottles of Lafitte (who knew they exist?) and magnums, jeroboams, methusalems and all the XXXXL sizes of other great wines like Mouton Rothschild and the probably most desirable wines of all collectors the Burgundian Domaine de la Romanèe Conti.
Large bottle selection at Hedonism
An impressive collection of sweet Sauternes from Château d’Yquem is displayed neatly along glassed wall, so not only the admirers of this golden-hued sweet vinous concoction will surely be imbibed just by its scale. The only other cellar where I have seen anything nearly eye-popping as this was the much bigger and more vintages covering collection at the Palais Coburg cellars in Vienna.
Chateau d'Yquem collection at Hedonism
You can taste some of the wines from the Enomatic machines downstairs in the cellar. There are nice blankets to keep you warm down there as the temperature is adjusted to be ideal for the wines. The selection rotates daily, yet like at Les 110 de Taillevent in Paris and now also in London, it may surprise with many rarely seen wines by-the-glass and in tasting portions. The professional staff of mostly ex-sommeliers from Michelin star restaurants from around the world is ready to assist you with selection.
Petrus collection at Hedonism
For the liquor fans the selection of whisky is impressive and possibilities of joining a degustation session are a welcome addition to Hedonism’s already abundant portfolio of gustatory indulgences.
Rare liquors at Hedonism
Shipping abroad is possible and managed in the highest standards possible since each bottle is individually wrapped with the appropriate care in a special bubble pack.
 3-7 Davies St. W1K 3LD, London, UK
 +44 20 729 078 70
 Mon-Sat: 10:00am-9pm. Sunday 12pm-6pm.